Rule #5

The Beer Lover’s Guide To The Movies has some rules for pairing beer with movies.  Rule #5 when film makers turn to product placement to get a film made, use that as a starting point for what Beer you are going to choose.  Movies are incredibly expensive to make.  To get the money needed to make a film, the film makers make deals with all kinds of companies to have their products placed in their movies.  So, when James Bond asks for a Heineken in “Skyfall” instead of a Vodka Martini you know why –it was for the money.  So, think about pairing Heineken with that Bond Film.

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