“The Firm” Paired With Red Stripe Jamaican Lager

“The Firm” is a 1993 thriller directed by Sydney Pollack, with script by David Rabe, Robert Towne, and David Rayfiel and based on the 1991 novel “The Firm” by John Grisham.  It stars Tom Cruise, Jeanne Tripplehorn, Gene Hackman, Ed Harris, Holly Hunter, Hal Holbrook, and David Strathairn.  The movie follows Mitch McDeere (Cruise) a young and newly hired lawyer for the law firm of Benedini, Lambert, and Locke.  McDeere stumbles upon the firm is laundering money for its biggest client the Morolto crime family.  The FBI is on to them and the firm is willing to go to extreme measures to protect themselves and their client.  The movie is a good one with some fine performances.  The script strayed from the source material and you get film that lost some of what made the book so good as it was boiled down into a thriller.  The film was nominated for two Academy Awards that included Best Supporting Actress (Hunter) and Best Original Score.  A television series sequel was created that follows Mitch and the events after the film 10 years later.

One Of The Examples Of Red Stripe’s Product Placement in “The Firm” — Red Stripe’s sales increased dramatically after the film for released.

The Beer Lover’s Guide To The Movies pairs this film with Red Stripe Jamaican Lager.  This American Adjunct Lager has an ABV of 4.7%.  It is a golden color with a small and long-lasting white head.  It smells like grains, some sweetness and grass.  It tastes of corn, grains, with hints of green apples, and easy carbonation, with a sweetish finish.  This is a refreshing brew.  The producers of film took some product placement from Red Stripe for this movie.  The film features Cruise and Hackman drinking the beer, and it resulted in a 50% increase in sales in the US that year.  I picked this beer because the producers picked it.

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